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How Should A Brand Be Defined?
We’d like to introduce you to a new marketing advice series called Crackerjack Marketer. The series will features thoughts about branding and marketing. But,why settle for a single perspective when...
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What's The Difference Between Branding And Marketing?
POINT: John Moore Earlier I explained how the simplest definition of a brand is equating it to reputation. It’s how someone feels and what someone thinks about a company. Branding is about...
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What’s The Difference Between A Company Name And Brand Name?
POINT: Paul Williams The difference between company name and brand name can be confusing. Especially when a company may not want you to know it owns certain brands. Sometimes a big company will own...
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Are Taglines Important?
POINT: Paul Williams Back in the days when there were three or four channels on TV and nearly every product had a jingle, taglines were the norm. A smartly turned phrase paired with a simple, catchy...
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What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?
POINT: John Moore How someone feels about a business is important. The price someone pays for what they receive is also important. And how “easy” a business is to do business is important. Brand,...
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What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?
POINT: John Moore How someone feels about a business is important. The price someone pays for what they receive is also important. And how “easy” a business is to do business is important. Brand,...
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